Rob Schnapp

Rob believes that strategically-fueled, beautifully-executed big ideas can drive meaningful change and marketplace impact. He inspires Crosby teams to bring boundless curiosity and passion to develop integrated, high-performing campaigns for purpose-driven brands and causes.

His creativity and leadership have fueled award-winning work for Crosby clients such as DAV (Disabled American Veterans), The Dave Thomas Foundation for Adoption, Blue Cross Blue Shield Vermont, Department of Defense Military OneSource program, Peace Corps, Organdonor.gov, and USDA. What he loves most about his role is the opportunity to do work that makes a positive difference in people’s lives.

Prior to joining Crosby, Rob held executive creative leadership positions at Young & Rubicam and Coyne PR, creating countless regional, national, and international efforts for leading brands and numerous Effie Award-winning campaigns such as “Could’ve Had a V8.” He is especially proud of inspirational work on behalf of causes including Breastcancer.org, Food Bank For New York City, a documentary on opioid addiction, and a Super Bowl commercial for Youth Smoking Prevention.

He is a graduate of Syracuse University, a former President of the New Jersey Ad Club, and served as an Adjunct Professor at Montclair State University’s School of Media & Communications.

Rob is a lifelong New York Rangers fan, can talk for hours about The Beatles, and loves to make his wife laugh.